Issue #1 2017
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Hi  Karen,


Welcome to the first edition of The Pulse, brought to you by Imprimus.
 

The Pulse is our new quarterly news bulletin discussing various articles, trends and infographics from the world of customer communications.
 

In this edition we explain the differences between the use of transactional and marketing email, ways to prepare your organisation for print room outsourcing and a useful infographic filled with stats, highlighting people’s actions and attitudes to mail in the home.


If the email is not enough, don't forget you can follow us on Twitter for your daily dose of social updates.
 

Happy reading!
 

print room blog

If you’re thinking about outsourcing your print room for the first time, it’s important to get your company ready – in some cases, even before the tender process begins.

Here are our tips to help you get your preparation right, and enjoy a hugely successful outsourcing process. 

Read more
 
 
email

With the ever growing use of email in this new technological age, what types of emails are there? And how do people use them? There are two types that are more commonly used transactional email and non-transactional email which is commonly known as marketing email.

So what’s the difference?  

Read more​​​

 
print room ebook
This short guide is an honest assessment of the challenges and opportunities ahead, and lists 12 actions you’ll need to take – or delegate – to ensure your outsource runs smoothly.

Download eBook

 
 
mail in the home

Do you have a dedicated area for mail in your home? According to stats by Royal Mail Market Reach, 51% will be found in the kitchen, 31% displayed in the living room and 18% kept in the hallway.

Meanwhile… 

  • Bills and statements are displayed on average for 45 days
  • Advertising mail remains in the home for an average of 17 days
  • Door drops remain in the home for an average of 38 days
  • 35% of promotional mail is passed to others in shared households
 
 
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